{"id":119613,"date":"2026-04-22T12:30:16","date_gmt":"2026-04-22T10:30:16","guid":{"rendered":"https:\/\/zarata.info\/?p=119613"},"modified":"2026-04-22T12:30:16","modified_gmt":"2026-04-22T10:30:16","slug":"%d0%b1%d0%b0%d0%ba%d0%b0-%d0%bf%d1%80%d0%b5%d0%b4%d1%81%d1%82%d0%b0%d0%b2%d0%b8-%d0%b6%d1%83%d1%80%d0%b8%d1%82%d0%be-%d0%bd%d0%b0-%d1%84%d0%b0%d1%80%d0%b0-2026-%d0%b8-%d0%bf%d1%8a%d1%80%d0%b2%d0%b8","status":"publish","type":"post","link":"https:\/\/zarata.info\/?p=119613","title":{"rendered":"\u0411\u0410\u041a\u0410 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438 \u0436\u0443\u0440\u0438\u0442\u043e \u043d\u0430 \u0424\u0410\u0420\u0410 2026 \u0438 \u043f\u044a\u0440\u0432\u0438\u0442\u0435 \u043b\u0435\u043a\u0442\u043e\u0440\u0438 \u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/www.economic.bg\/web\/files\/articles\/153494\/watermark\/thumb_1200x630_juri-fara.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>\u0412 \u0434\u0432\u0430\u0434\u0435\u0441\u0435\u0442 \u0438 \u0448\u0435\u0441\u0442\u043e\u0442\u043e \u0438\u0437\u0434\u0430\u043d\u0438\u0435 \u043d\u0430 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0430 \u043d\u0430\u0439-\u0434\u043e\u0431\u0440\u0438\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u0440\u0438 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u0442\u0430 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0430 \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0449\u0435 \u0431\u044a\u0434\u0430\u0442 \u043e\u0442\u043b\u0438\u0447\u0435\u043d\u0438 \u043e\u0442 \u0434\u043e\u043a\u0430\u0437\u0430\u043d\u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438 \u043e\u0442 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u0430\u0433\u0435\u043d\u0446\u0438\u0438 \u0438 \u043d\u0435\u0437\u0430\u0432\u0438\u0441\u0438\u043c\u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438 \u0441 \u0432\u043f\u0435\u0447\u0430\u0442\u043b\u044f\u0432\u0430\u0449\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u043d\u0430 \u0431\u0438\u043e\u0433\u0440\u0430\u0444\u0438\u044f, \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0443\u0432\u0430\u0449\u0438 \u0432 \u0411\u044a\u043b\u0433\u0430\u0440\u0438\u044f \u0438 \u0432 \u0447\u0443\u0436\u0431\u0438\u043d\u0430.<\/p>\n<p>\u0422\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430, \u043a\u043e\u043d\u043a\u0443\u0440\u0441\u044a\u0442 \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0436\u0434\u0430 \u0432 \u0440\u0435\u0434\u0438\u0446\u0430 \u201e\u0422\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u201c \u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u201e\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u201c. \u041f\u0440\u043e\u0444\u0435\u0441\u0438\u043e\u043d\u0430\u043b\u0438\u0441\u0442\u0438\u0442\u0435 \u0449\u0435 \u0440\u0430\u0431\u043e\u0442\u044f\u0442 \u0432 <a rel=\"noopener sponsored\" href=\"https:\/\/www.fara.bg\/jury\" target=\"_blank\">\u0434\u0432\u0435 \u0433\u0440\u0443\u043f\u0438 \u0436\u0443\u0440\u0438<\/a>, \u043a\u0430\u0442\u043e \u0437\u0430\u0435\u0434\u043d\u043e \u0449\u0435 \u043e\u0446\u0435\u043d\u044f\u0442 \u0438 \u043d\u0430\u0433\u0440\u0430\u0434\u044f\u0442 \u043d\u0430\u0439-\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0442\u0435 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<h2>\u0416\u0443\u0440\u0438 \u201e\u0422\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\u201c<\/h2>\n<ul>\n<li>\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u044a\u0440 \u0411\u0440\u0430\u0442\u0438\u043c\u0438\u0440\u043e\u0432 &#8211; Human<\/li>\n<li>\u0434-\u0440 \u0411\u043e\u0440\u0438\u0441 \u0420. \u0421\u0442\u043e\u044f\u043d\u043e\u0432 &#8211; Huts Group<\/li>\n<li>\u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0414\u0438\u043c\u0438\u0442\u0440\u043e\u0432 &#8211; Saatchi &amp; Saatchi Sofia<\/li>\n<li>\u0413\u0435\u043e\u0440\u0433\u0438 \u0422\u043e\u0448\u0435\u0432 \u2013 \u0416\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442 \u0438 \u043f\u0440\u043e\u0434\u0443\u0446\u0435\u043d\u0442<\/li>\n<li>\u0413\u0435\u0440\u0433\u0430\u043d\u0430 \u041c\u0438\u043d\u0447\u0435\u0432\u0430 &#8211; Next DC<\/li>\n<li>\u0416\u0435\u043b\u0435\u0437 \u0410\u0442\u0430\u043d\u0430\u0441\u043e\u0432 &#8211; Noble Graphics<\/li>\n<li>\u0418\u0432\u0430\u043d \u041b\u0430\u043d\u0434\u0436\u0435\u0432 \u2013 guts&amp;brainsDDB<\/li>\n<li>\u041a\u043e\u043d\u0441\u0442\u0430\u043d\u0442\u0438\u043d \u0412\u044a\u043b\u043a\u043e\u0432 &#8211; \u0416\u0443\u0440\u043d\u0430\u043b\u0438\u0441\u0442 \u0438 \u043f\u0440\u0435\u043f\u043e\u0434\u0430\u0432\u0430\u0442\u0435\u043b<\/li>\n<li>\u041a\u0440\u0438\u0441 \u0417\u0430\u0445\u0430\u0440\u0438\u0435\u0432 \u2013 \u0420\u0435\u0436\u0438\u0441\u044c\u043e\u0440<\/li>\n<li>\u041b\u044e\u0431\u043e \u0421\u0435\u0440\u0433\u0435\u0435\u0432 &#8211; \u0414\u0438\u0433\u0438\u0442\u0430\u043b\u0435\u043d \u0430\u0440\u0442\u0438\u0441\u0442 \u0438 \u0440\u0435\u0436\u0438\u0441\u044c\u043e\u0440<\/li>\n<li>\u041d\u0438\u043a\u043e\u043b\u0430\u0439 \u0418\u0432\u0430\u043d\u043e\u0432 &#8211; Lobster \u2122 \u0438 L44 Space\u2122<\/li>\n<li>\u041e\u043b\u0433\u0430 \u0421\u0442\u043e\u0439\u0447\u0435\u0432\u0430 &#8211; The Smarts<\/li>\n<li>\u0421\u0430\u043c\u0443\u0438\u043b \u041f\u0435\u0442\u043a\u043e\u0432 &#8211; All Channels Communication<\/li>\n<li>\u0422\u0435\u043e\u0434\u043e\u0440 \u0423\u0448\u0435\u0432 &#8211; \u0424\u0438\u043b\u043c\u043e\u0432 \u0440\u0435\u0436\u0438\u0441\u044c\u043e\u0440 \u0438 \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440<\/li>\n<li>\u0428\u0430\u043d\u0435\u043b \u0415\u0440\u043a\u0438\u043d &#8211; Nitram<\/li>\n<\/ul>\n<h2>\u0416\u0443\u0440\u0438 \u201e\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438 \u043c\u0435\u0434\u0438\u0439\u043d\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u201c<\/h2>\n<ul>\n<li>\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u044a\u0440 \u0413\u0430\u0433\u043e\u0432 \u2013 Connected\/All Channels Group<\/li>\n<li>\u0410\u043b\u0435\u043a\u0441\u0430\u043d\u0434\u044a\u0440 \u041a\u0440\u044a\u0441\u0442\u0435\u0432 &#8211; BookMark<\/li>\n<li>\u0411\u043e\u0440\u0438\u0441\u043b\u0430\u0432 \u0413\u0435\u043e\u0440\u0433\u0438\u0435\u0432 &#8211; Argent Group<\/li>\n<li>\u0412\u0435\u043b\u0438\u0441\u043b\u0430\u0432\u0430 \u0410\u043d\u0430\u0441\u0442\u0430\u0441\u043e\u0432\u0430 &#8211; Starcom \/ Publicis Groupe Bulgaria<\/li>\n<li>\u0413\u0430\u043b\u0438\u0441\u043b\u0430\u0432 \u0410\u0441\u0435\u043d\u043e\u0432 &#8211; Huts Group<\/li>\n<li>\u0418\u0432\u0430 \u0418\u0432\u0430\u043d\u043e\u0432\u0430 &#8211; HUB AHEAD<\/li>\n<li>\u0418\u0440\u0438\u043d\u0430 \u041f\u043e\u0440\u0440\u0443\u0437\u0438\u0430\u043d \u2013 \u041d\u0435\u0442\u0438\u043d\u0444\u043e<\/li>\n<li>\u041c\u0430\u0440\u0438\u043d \u0410\u0433\u0430\u043d\u0434\u0435\u0440\u043e\u0432 &#8211; \u0422\u0430\u043b\u0430\u043d\u0442\u043c\u0435\u0434\u0438\u044f<\/li>\n<li>\u041f\u043b\u0443\u0442\u0430\u0440\u0445\u043e\u0441 \u041c\u0430\u0440\u0438\u0434\u0430\u043a\u0438\u0441 &#8211; Standpoint Media<\/li>\n<li>\u0421\u0438\u0440\u043c\u0430 \u041f\u0435\u043d\u043a\u043e\u0432\u0430 \u2013 \u041a\u0430\u043f\u0438\u0442\u0430\u043b<\/li>\n<\/ul>\n<h2>\u041f\u044a\u0440\u0432\u0438\u0442\u0435 \u043b\u0435\u043a\u0442\u043e\u0440\u0438 \u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430<\/h2>\n<p>\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 \u043d\u0430 \u0424\u0410\u0420\u0410 2026 \u0449\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438 \u043c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u0435\u043d \u043e\u043f\u0438\u0442 \u0447\u0440\u0435\u0437 \u0443\u0442\u0432\u044a\u0440\u0434\u0435\u043d\u0438 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438:<\/p>\n<ul>\n<li><strong>\u041b\u044e\u043a \u041b\u0438 (lukeiscrazyman):<\/strong> \u0422\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0441\u044a\u0441 17-\u0433\u043e\u0434\u0438\u0448\u0435\u043d \u043e\u043f\u0438\u0442, \u0440\u0430\u0431\u043e\u0442\u0438\u043b \u0437\u0430 \u0433\u043b\u043e\u0431\u0430\u043b\u043d\u0438 \u0431\u0440\u0430\u043d\u0434\u043e\u0432\u0435 \u043a\u0430\u0442\u043e IKEA, PUMA \u0438 LEGO.<\/li>\n<li><strong>\u041b\u0430\u0437\u0430\u0440 \u0414\u0436\u0430\u043c\u0438\u0447:<\/strong> \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u0435\u043d \u0441\u0442\u0440\u0430\u0442\u0435\u0433 \u0438 \u0431\u0438\u0432\u0448 \u0440\u044a\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b \u043d\u0430 \u0431\u0440\u0430\u043d\u0434 \u043f\u043b\u0430\u043d\u0438\u0440\u0430\u043d\u0435\u0442\u043e \u0432 Google ZOO (\u041b\u043e\u043d\u0434\u043e\u043d), \u043b\u0435\u043a\u0442\u043e\u0440 \u0438 \u0441\u044a\u0442\u0440\u0443\u0434\u043d\u0438\u043a \u043d\u0430 \u201eThe Guardian\u201c.<\/li>\n<li><strong>\u0411\u0430\u0440\u0431\u0430\u0440\u0430 \u0413\u0440\u0430\u0431\u0438\u0432\u043e\u0434\u0430:<\/strong> \u0413\u043b\u0430\u0432\u0435\u043d \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u043d\u0430 Publicis Groupe CEE, \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043d\u0430 \u0432\u044a\u0440\u0445\u0443 \u0432\u043d\u0435\u0434\u0440\u044f\u0432\u0430\u043d\u0435\u0442\u043e \u043d\u0430 AI \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438.<\/li>\n<li><strong>\u0422\u043e\u043c \u0415\u0432\u0430\u043d\u0441:<\/strong> \u0422\u0432\u043e\u0440\u0447\u0435\u0441\u043a\u0438 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0438 \u043e\u0431\u0443\u0447\u0430\u0432\u0430\u0449 \u043b\u0438\u0434\u0435\u0440 \u0432 \u043a\u0443\u0440\u0441\u043e\u0432\u0435\u0442\u0435 \u043d\u0430 D&amp;AD, \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0437\u0438\u0440\u0430\u043d \u0432 \u043e\u0444\u043e\u0440\u043c\u044f\u043d\u0435\u0442\u043e \u043d\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438 \u0438 \u0431\u0440\u0430\u043d\u0434 \u043a\u0443\u043b\u0442\u0443\u0440\u0430.<\/li>\n<\/ul>\n<p>\u041f\u0440\u0435\u0434\u0441\u0442\u043e\u0438 \u043e\u0431\u044f\u0432\u044f\u0432\u0430\u043d\u0435 \u043d\u0430 \u043e\u0449\u0435 \u043b\u0435\u043a\u0442\u043e\u0440\u0438 \u0432 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0430\u0442\u0430 \u043d\u0430 \u0424\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0430. \u041f\u043e\u0432\u0435\u0447\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043c\u043e\u0436\u0435 \u0434\u0430 \u043d\u0430\u043c\u0435\u0440\u0438\u0442\u0435<a rel=\"noopener sponsored\" href=\"https:\/\/www.fara.bg\/lecturers\" target=\"_blank\"> \u0442\u0443\u043a.<\/a><\/p>\n<h2>\u0412\u0430\u0436\u043d\u0438 \u0434\u0430\u0442\u0438<\/h2>\n<p>\u041a\u0440\u0430\u0439\u043d\u0438\u044f\u0442 \u0441\u0440\u043e\u043a \u0437\u0430 \u043f\u043e\u0434\u0430\u0432\u0430\u043d\u0435 \u043d\u0430 \u0437\u0430\u044f\u0432\u043a\u0438 \u0435 23 \u0430\u043f\u0440\u0438\u043b, \u0430 \u0437\u0430 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u0438\u0442\u0435 \u043a\u044a\u043c \u0442\u044f\u0445 \u2013 27 \u0430\u043f\u0440\u0438\u043b. \u0417\u0430\u044f\u0432\u043a\u0438\u0442\u0435 \u0441\u0435 \u043f\u0440\u0438\u0435\u043c\u0430\u0442 \u043f\u0440\u0435\u0437 <a rel=\"noopener sponsored\" href=\"https:\/\/www.fara.bg\/enter\" target=\"_blank\">\u043e\u0444\u0438\u0446\u0438\u0430\u043b\u043d\u0430\u0442\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430<\/a> \u043d\u0430 \u0444\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u0430.<\/p>\n<p>\u0424\u0435\u0441\u0442\u0438\u0432\u0430\u043b\u044a\u0442 \u0449\u0435 \u0441\u0435 \u043f\u0440\u043e\u0432\u0435\u0434\u0435 \u043e\u0442 4 \u0434\u043e 6 \u044e\u043d\u0438 \u0432 \u041c\u0435\u0436\u0434\u0443\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u044f \u043a\u043e\u043d\u0433\u0440\u0435\u0441\u0435\u043d \u0446\u0435\u043d\u0442\u044a\u0440 \u0432 \u0433\u0440. \u0411\u0443\u0440\u0433\u0430\u0441. \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u0437\u0430 \u0431\u0438\u043b\u0435\u0442\u0438 \u0432\u0435\u0447\u0435 <a rel=\"noopener sponsored\" href=\"https:\/\/www.fara.bg\/accreditations\" target=\"_blank\">\u0435 \u043e\u0442\u0432\u043e\u0440\u0435\u043d\u0430.<\/a><\/p>\n<p>\u0424\u0410\u0420\u0410 2026 \u0441\u0435 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0438\u0440\u0430 \u043e\u0442 \u0411\u044a\u043b\u0433\u0430\u0440\u0441\u043a\u0430\u0442\u0430 \u0430\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u044f \u043d\u0430 \u043a\u043e\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u043e\u043d\u043d\u0438\u0442\u0435 \u0430\u0433\u0435\u043d\u0446\u0438\u0438 (\u0411\u0410\u041a\u0410) \u0432 \u043f\u0430\u0440\u0442\u043d\u044c\u043e\u0440\u0441\u0442\u0432\u043e \u0441 \u041e\u0431\u0449\u0438\u043d\u0430 \u0411\u0443\u0440\u0433\u0430\u0441, \u041d\u043e\u0432\u0430 \u0411\u0440\u043e\u0430\u0434\u043a\u0430\u0441\u0442\u0438\u043d\u0433 \u0413\u0440\u0443\u043f, \u041d\u0435\u0442\u0438\u043d\u0444\u043e \u0438 \u0441\u044a\u0441 \u0441\u044a\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435\u0442\u043e \u043d\u0430 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